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NAT’S Lavaredo Series Launches in Hong Kong with Community Test Hike at D·PARK

Date: November 9
Location: D·PARK, Tsuen Wan, Hong Kong

NAT’S successfully hosted its first Hong Kong pop-up event to celebrate the launch of the Lavaredo series, bringing together a vibrant community of outdoor enthusiasts, TrailHK coaches, and key opinion leaders (KOLs). The event offered an immersive, hands-on experience designed to highlight NAT’S commitment to natural movement, protection, and comfort in every step.

A Community-Centered Product Experience

More than 40 participants registered to test the new Lavaredo series. After receiving their pairs, the group gathered outside D·PARK for warm-up exercises led by certified TrailHK coaches, followed by a 3 km urban-to-trail hiking session. This real-world trial allowed participants to experience stability, grip, and comfort across varied surfaces—true to NAT’S design philosophy of enabling free and confident movement in nature.

Product Insights and Key Features

Following the hike, participants returned to the venue for a product sharing session.
George, Managing Director of NAT’S, introduced the design philosophy behind the Lavaredo series—highlighting key technologies such as the Dyneema® woven upper, high-rebound midsole, and the ergonomic plate that enhances stability and walking efficiency. He emphasized how each component works together to help hikers stay agile, supported, and comfortable across mixed terrain.

Voices from the Outdoor Community

The event featured authentic feedback from several outdoor KOLs who tested the shoes during the hike:

1、Tat praised the step-by-step stability of the Lavaredo series, noting that the structure provides consistent support across different surfaces.

2、Tony highlighted that the Lavaredo series is ideal for 1–2 day short-distance hiking, offering a balance of protection, comfort, and breathability, making it a reliable companion for beginners and intermediate hikers.

3、Anthony shared that thanks to Dyneema® fiber and the TPU plate, the shoes are highly resistant to dirt and easy to clean, which is an advantage for frequent hikers.

Their perspectives provided valuable insight into the performance of NAT’S footwear from real outdoor practitioners.

Interactive Learning & Foot Scanning Experience

To further enhance the event, NAT’S introduced a 3D foot-scanning station, allowing participants to better understand their foot shape and optimal sizing. Guests also joined mini-sessions on outdoor nutrition techniques and injury-prevention methods, reinforcing NAT’S mission to support hikers not only through innovative footwear but also through holistic outdoor knowledge.

A Successful Step Forward

The NAT’S Lavaredo series launch at D·PARK marked an exciting milestone in the brand’s entry into the Hong Kong market. The enthusiastic participation, positive feedback, and strong community engagement reflected NAT’S growing presence among urban explorers and trail enthusiasts.

NAT’S looks forward to bringing more experiences, products, and adventures to Hong Kong and beyond.

Go Get Dirt.